As an industry analyst, there are really two meanings for being “independent”. Most importantly, this means being an independent voice for thought leadership about technology trends - not beholden to a specific vendor, with objective, industry-based analysis.
A secondary meaning applies to the business model. In my case, I’m an independent practitioner, aka solopreneur. I got my start working for an analyst firm - Frost & Sullivan - but I’ve been on my own since 2005, so I’m truly independent on the analyst side as well.
The path I’ve chosen isn’t for everyone, and that explains why there are so few indie analysts. While it’s a truly independent model, my voice can only be so loud, and it’s a hard business to scale.
Partnering with peers is one way to get past that, and I’ve just done that with Craig Galbraith, a long-time colleague on the tech journalism side. He’s best-known for his distinguished tenure with Channel Futures, which recently folded after being acquired by Informa.
We think alike about where things are going in enterprise communications, especially as AI is reshaping everything from top to bottom. Craig’s main focus is the channel, but together we cover a lot of ground, and feel that two independent voices just might be better than one.
For those who know me, nothing changes, but working with Craig, we can uplevel thought leadership to help vendors tell their story, position their value prop, and guide the channel to help their customers adopt AI in a sustainable way.
In addition to combining our analyst and journalist voices, Craig brings top-level video production, so we can make thought leadership look just as good as it sounds. If you’re looking to keep your messaging authentic, human-centric and free of AI slop, this might be the fresh approach you’ve been missing. We’re game to try new things - how about you?