Jon has been consulting since 2001, and his independent practice was founded in 2005. Core areas of expertise include unified communications, collaboration, team messaging, cloud services (UCaaS/CPaaS/CCaaS), AI, automatic speech recognition (ASR), future of work, contact centers, customer experience, video, VoIP, and social media.

JAA is based in Toronto, Ontario, and serves clients across North America as well as in Europe. A current roster of clients can be viewed here on the website.

Jon’s thought leadership can be followed on his widely-read JAA’s Analyst Blog, along with daily commentary on Twitter and LinkedIn. In addition, Jon produces a monthly podcast - Watch This Space – which is a regular feature in his monthly newsletter, JAA’s Communications and Collaboration Review.

His thought leadership is also regularly published across the communications industry, including BCStrategies, No Jitter, Ziff Davis/Toolbox.com, TechTarget and Internet Telephony Magazine.

In 2019, he has served as a judge both the Voice Summit 2019 Awards, and has been a Best in Biz Awards International judge since 2016. Also in 2019, Jon was named a “Top 50 Unified Comms Influencer”, and a “Top 30 Contact Center Influencer”.

During 2018, Jon was included in a listing of “Top 10 Telecoms Influencers”, and “TOP VoIP Bloggers to Follow”. Previously, in both March 2017 and January 2016, Jon was cited among the Top Analysts Covering the Contact Center Industry. Also in 2017, Jon was been cited as a Top 10 Telecom Expert, and Six Business Communications Thought Leaders to Follow. For JAA’s blog, it was recognized as a Top Tech Blog in 2016 and 2015, and has had other similar accolades going back to 2008.

Additionally, Jon is a BC Expert with BCStrategies, a long-serving Council Member with the Gerson Lehrman Group, speaks regularly at industry events and accepts public speaking invitations. He is frequently cited in both the trade press and mainstream business press, serves as an Advisor to emerging technology/telecom companies, and is a member of the U.S.-based SCTC, which recently absorbed the Canadian-based CTCA, of which Jon was also a member.

Prior to branching out as an independent analyst in 2005, Jon was the VoIP Program Leader for four years at industry analyst firm Frost & Sullivan. While there, he was responsible for managing their subscription service for Global VoIP Equipment Markets, and through his active participation in the industry, he created a strong presence for the firm and an unprecedented profile in the media. 

Before Frost & Sullivan, Jon founded Research Solutions, an independent marketing research consultancy that operated for 15 years. During that time, Research Solutions conducted both qualitative and quantitative research projects for clients across a wide range of industries, including telecommunications, software, electronics, financial services, diagnostic equipment, transportation, energy, management training, trade publishing and professional associations.