March Newsletter Out Now

It’s a new month, and the March edition of my newsletter is out now. As subscribers will see, there was a lot of writing last month, and a full slate of travel to industry events over the next few weeks. Am at MWC this week, Enterprise Connect right after, then finally a week at home. Never dull, that’s for sure.

If any of that is of interest, I encourage you to subscribe - it’s free - and from that point on, you’ll stay current on my output and activities as in indie tech analyst.

Subscribing to JAA’s Communications and Collaboration Review is easy - the signup page is here.

Writing Roundup for February

February turned out quite busy, both for event travel and writing. Overall, there were five writeups, and you can review any/all of them below.

ZohoDay26 - My Analyst Perspective, LinkedIn article, Feb. 27

The Case for Agentic AI in CX is Accelerating, RingCentral Pulse, Feb. 9

How to Make a Business Case for Unified Communications, TechTarget, Feb. 6

Assess UC Pros and Cons for Hybrid Work, TechTarget, Feb. 6

Will AI Shrink the Contact Center?, Contact Center Pipeline, Feb. issue

Next Stop - RingCentral, Scottsdale, AZ

The stop-a-week run continues, and starting tomorrow, I’ll be attending the RingCentral Analyst Summit 2026. More warm weather for this one - going to Scottsdale - so no complaints about the change of scene from Toronto.

Lots of news to get a deeper dive on, starting with the presentations about their performance, roadmap and portfolio. Agentic Voice AI has become the centerpiece of their offerings, with the three main pieces being AVA, AIR and ACE. If these acronyms are new, follow me on LinkedIn during the sessions, and I’ll tell you more.

Aside from what’s on tap about these things during the sessions, I’ll be looking to hear more about their new integration with OpenAI to power their portfolio. The AI story seems to be driving everything now, including financial performance. Their Q4 2025 results were just announced, and it was another strong quarter.

Overall revenues were up 5%, which is pretty respectable in such a crowded market, and yes, they’re making money. Also worth noting is the start of paying dividends, something you don’t generally see in tech - maybe a sign they have shifted from a growth play to a more stable long-term company to stick with. You can read all about it here, and I’ll share more about the numbers as they’re discussed during the event.

Next Stop - Zoho Day, Austin - And So It Continues

Am flying to Monday for Zoho Day 26 in Austin. Never did figure out why they term this event in singular, when it runs for more than one day. Yes I’m a wordie, and these things keep me up at night.

Definitely looking forward to the updates, as it’s been a year since their CEO stepped aside to focus on AI innovation. Given that much of their AI is homegrown, am keen to learn what forms this is taking. Unlike most of the vendors I track, Zoho has its fingers in many pies, so I’ll also be learning about their activities and roadmaps in enterprise spaces well outside the worlds of UCaaS and CCaaS.

Bigger picture for me is that this is stop 2 of 5 for traveling to industry events over a 5 week period. Now, as it stands, that run has been extended, where I’ll be going to 7 different events over an 8 week period. More on those other events soon, but for now, it’s Zoho time!

Next Stop - ITExpo - And So It Begins...

I’ve been off the road for about two months, but that’s about to change.

Next week, I’ll be going to TMC’s ITExpo in its usual spot - Ft. Lauderdale. If you don’t know, I was Chair of the Future of Work Expo, which was part of ITExpo, and it ran for eight years. The event has run its course, though, and I’m coming back just wearing my moderator hat for ITExpo.

Before getting to the sessions, ITExpo marks the first of five weeks I’ll be travelling to various industry events, so this will keep me very much on the go til mid-March. I’ll have posts coming soon about each of these events, so stay tuned.

As things stand, I’ll be moderating four panels next week, and another one might be added. I’ll soon be posting details about the speakers for each session, and otherwise, you can check that out, along with the abstracts here on the event agenda page. Hope to see you there!

Moderating aside, I won’t be hard to find, either walking the show floor or in the press room. Drop me a line or text if you want to connect.

The Next Era of Cybersecurity: From Defense to Business Enabler

Tuesday, February 10, 2026, 11:45am-12:30pm, ITC 03

Is This the Year for RCS? Unlocking Trusted, Feature-Rich Messaging at Scale

Tuesday, February 10, 2026                 3:15-4:00pm          SP-06

Proactive Voice Trust: Real-Time KYC/KYT, STIR/SHAKEN, and Fraud Analytics

Wednesday, February 11, 2026           2:00-2:45pm        SP-09

Next-Gen Messaging & Identity: RCS, CPaaS, Branded Calling, and Verified Sender

Thursday, February 12, 2026               1:00-1:45pm          SP-14

February Newsletter Out Now

It’s a new month, and the February edition of my newsletter is out now. As subscribers will see, there was a lot of writing last month, and a full slate of travel to industry events starting next week. More on that shortly.

If any of that is of interest, I encourage you to subscribe - it’s free - and from that point on, you’ll stay current on my output and activities as in indie tech analyst.

Subscribing to JAA’s Communications and Collaboration Review is easy - the signup page is here.

January Writing Roundup

For those who follow me, you’ll know I did a lot of writing in December, and much of that ran in various places over the course of January. Here’s the digest of all that, and I hope you check them out.

Platforms Not Pipes: the Three Business Drivers Shaping the NextGen Telco, preface on Telecom Reseller News for a longer article I wrote for Aizan Technologies, Jan. 27

Three Strategic Ways to Use AI for CX, ICMI, Jan. 19

Future of Work - Key UCaaS Trends for IT Leaders, TechTarget, Jan. 12

CX Trends Enterprise Leaders Should Know, TechTarget, Jan. 7

What Will 2026 Bring for Contact Centers?, Contact Center Pipeline, January issue (pg. 8)

Telecom Reseller News - Am Now a Contributor

The longer my run as an indie analyst goes, the more places I end up publishing in. So long as there’s a fit between the audience being served and the focus of my work, I view this as a win-win.

The latest example would be Telecom Reseller News, and it makes me wonder why this took so long. Doug Green is the driving force there, and we’ve been pairing up regularly at industry events for years. Turns out he’s from Toronto, and we have a lot of common ground outside of tech.

Their platform goes both wide and deep - definitely a broad reach across the communications tech space, but also with multiple niches, mainly with service providers - carriers, mobile players, MSPs, etc. I can’t think of a better place to reach that kind of audience, and I’m now on their roster of contributors - which you can see in the Thought Leadership section under the Writers tab.

I’ll be doing a mix of original posts there, along with sharing of things I’ve published elsewhere - both articles and reportage from industry events. Aside from my writing, of course, Doug’s main focus is producing video segments, usually 1:1 interviews. I’ve done several with him, and you can check those out in my profile.

While you’re there, this might become a rabbit hole for industry news and insights, and then you just might make this one of your go-to sites for staying current in an industry that never stands still.

Enterprise Connect 2026 - Am Speaking There

Lots of change this year for Enterprise Connect - that’s another blog post - and this is the first of several shout-outs I’ll be doing in the lead-up to the show, which runs from March 10-12 in Las Vegas.

For those who follow me, you may know that for 8 years, I did an annual update on the state of speech tech and AI for the enterprise, so I’ve been following this space for some time.

For this year, I’ll be doing a variation on that, but as part of a new track called Future Shock. This is a forward-looking focus on where things are going, and under that umbrella, my session is about how AI is going to change how we communicate in the workplace.

I’ll have more details coming soon, but to mark your calendars, the session is on Thursday, March 12 at 9:15am. For more detail, here’s the link from the event website.

Also, ICYMI, here’s a short video interview I did with Informa’s Erica Marois about what to expect at my session.

Otherwise, as usual, see my discount code below to save $400 on registration. Let me know if you take advantage of that, and hope to see you there!

January Newsletter Out Now

New month and new year- first newsletter edition for 2026 is out now. As subscribers will see, last month was pretty busy on both the video/podcast and writing fronts. If any of that is of interest, I encourage you to subscribe - it’s free - and from that point on, you’ll stay current on my output and activities as in indie tech analyst.

Subscribing to JAA’s Communications and Collaboration Review is easy - the signup page is here.

Writing Roundup for December

With a light travel schedule last month, I closed out 2025 with a busy month otherwise. Aside from doing 6 video segments - details on those coming in my next newsletter - I did 7 writeups, 4 of which were published in December. The rest will run in January, and here are the links if you want to check out the latest articles:

Platforms, Not Pipes - Three Business Drivers Shaping the Next-Gen Telco, Aizan blog, Dec. 22

AI Creating New Contact Center Jobs for Agents, TechTarget, Dec. 11

How UCaaS Solves the Cost of Poor Communications, TechTarget, Dec. 11

My vCon Event Takeaways - the Power of Conversations, Building Trust, and Navigating AI, LinkedIn Article, Dec. 10

Newsletter Time - December Edition Out Now

Had some hiccups on the back end of things, and the newsletter is uncharacteristically a week late, but it is out now for my subscribers. If you don’t know, the newsletter is the best way to keep tabs on what I’m writing about, speaking about, and which upcoming events I’ll be attending.

Subscribing to JAA’s Communications and Collaboration Review is easy - it’s free - the signup page is here.

Sidebar - although my Watch This Space podcast is on pause for now, you can still subscribe on all the major platforms, or listen to any episode directly here on my website, or here on the dedicated WTS website.

There are 85 episodes to choose from, so I’m sure you’ll find something of interest. And if you have any topics you’d like to see covered in future episodes, drop me a line! The format will be changing, but new episodes are in store for 2026.

November Writing Roundup

Finally back on the writing front. Seem to be doing more video and podcasts lately, and with event travel, I’ve been sharing a fair number of my photos on my blog. All told, the writing has been lighter than usual. For November, there were three writeups, and a bunch more coming for December.

Talkdesk Analyst Summit 2025 - My 3 Takeaways, LinkedIn article, Nov. 25

NiCE 2025 Analyst Summit Review, EM360, Nov. 4

The Copper Sunset Countdown: Preparing for the End of Traditional Telephony, Aizan guest article, Oct. 31 (I wasn’t able to include this for October, so it’s here for November)

Newsletter Time - October Edition Out

Still catching up from being away last week, but wanted my broader following to know that my latest newsletter was published recently.

If you don’t know, the newsletter is the best way to keep tabs on what I’m writing about, speaking about, and which events I’ll be attending.

Subscribing to JAA’s Communications and Collaboration Review is easy - it’s free - the signup page is here.

Although my Watch This Space podcast is on pause for now, you can still subscribe on all the major platforms, or listen to any episode directly here on my website, or here on the dedicated WTS website. There are 85 episodes to choose from, so I’m sure you’ll find something of interest. And if you have any topics you’d like to see covered in future episodes, drop me a line!

Wildix Analyst Event - Quick Pix

The theme for Wildix’s first-ever analyst event in Venice was taking the mask off, and to help the broader comms world better know their story, they invited a small group of analysts and media to see first-hand what this interesting company has been up to.

They’ve been at it for 20 years, so this is hardly a startup. Focusing mainly on SMBs in the EU, the company will never get the buzz of a Tier 1 selling to large enterprises, but there are plenty of small businesses happy to be working with them.

That’s my analysis for this post, and I’ll let the photos tell the visual story. For the narrative - and there’s lots to like about Wildix - you can check out my LinkedIn posts during the event, and the podcast interview Doug Green did with me here. More is coming, namely a BCStrategies podcast that we’ll be recording this week.

Airport arrival, our hotel - right on the water, CEO/co-founder Steve Osler kicking things off

Exec session - Steve and Dimitri Osler, Jason Uslan, Emiliano Tomasoni; partner session with Kate Berry and Dr. Grant McAree

Jason Uslan, Stewart Donnor, Alberto Benigno

Next two panels - group cooking class - learned a lot, and some thank yous from Steve, Dimitri and the energy force behind this event, Deliah Mathieu

Gotta like the work/play balance when in Italy - toasting with Chris Marron, spritzer time, and with Deliah and long-time Frostie/travel companion, Elka Popova

Group shots to wrap things up - with masks on, and masks off, of course!

Next Stop - Venice for Wildix's Analyst Event

The life of a tech analyst does have its perks, and attending vendor events sure is one of them. Last week was Vienna, and next week is Venice. Those locales are pretty hard to beat, and Air Canada seems to be liking me quite a lot lately.

This time around, it’s for Wildix, a company that is not well-known outside the EU. Best I can tell, I have been following the company longer than any other analyst - pre-pandemic - so they’re not unknown to me. Led by two brothers - Dimitri and Steve Osler - they have quietly been building a successful business, mainly focused on UCaaS for SMB and mid-market customers.

As with everyone else, AI is driving the innovation, and we’re going to hear all about their roadmap, and how their channel-centric model will help them accelerate growth. They’ve already done a great job to prime us with a video covering 10 ways that Wildix is different. Kudos to that, and it’s clear already that their marketing game is in good order.

It’s also clear that they’re ready to take the next step as a UCaaS player. This is their first full-on analyst event, so they will now be on the radar of many more analysts than in the past. Also, on a branding level, I love the messaging - the underlying theme is that they’re tired of being unknown, and it’s time to get on a bigger stage. But, they’re doing this Euro-style - as their tagline says, “not another Silicon Valley story”. I’m down with that - can’t wait.

To make us feel like a local, they’ve even given us a handy guide with Italian phrases. I’ve worked in my share of Italian restaurants, so I’ll be right at home. Not to mention seeing the local sites, and the Italian cooking class I’ll be getting there. Molto buono!

New Insight Report for Cloud Provider Business Models

Busy week, and I have a new report to share. This one is for Vertical Communications, and the focus is helping businesses understand the merits of three different business models for cloud services providers. Each company has a distinct cloud journey, but the wholesale model is not well-understood, so they often follow other paths. My analysis breaks down three different models, along with the ideal persona for each type.

If you’re just planning your cloud journey - especially for telephony, UCaaS and CCaaS - or feel your current cloud plan isn’t living up to expectations, then I think you’ll find this report a good read.

Vertical Communications has just published the report, and it’s publicly available on their website - just follow the link here. If any questions or comments, as always, I’d love to hear from you.

SCTC 2025 Conference - Recap and Photos

This is the busy season for travel to industry events, and am trying to share updates as time allows. Our annual SCTC conference was earlier this month in Reno, and being mostly for members, the audience is pretty limited. While not a big event, this is a tight community, with lots of engagement, and first-rate content for learning.

The SCTC community is mostly comms tech consultants, with decades of hands-on experience helping buyers make good technology decisions. Lots of vendors as well, and a handful of analysts. You can learn more about SCTC here on the website.

If you follow me on LinkedIn, I posted there regularly about the event, so I’m not going to do a full review here. Instead, I’ll share some photos - mostly mine - to give you a flavor of the event. Also, if you don’t know, we have a band - the SIPtones - and we had fun, playing two sets during the opening reception - gotta like that. Let’s go…

Sir Terry Matthews doing the opening keynote - lots to talk about there - and Steve Leaden just before the opening reception.

Outgoing President Mike Smith, then Steve in fireside chat mode with Sir Terry.

Denise Munro, leading a mixed panel of consultants and vendors, talking about building better partnerships. Then, Hardy Myers from NiCE Cognigy, talking about how AI is shaping nextgen CX.

Who wore it better - the always-sharp Brian Reijngoud, or me? Not to be outdone, Brian starting off his talk in a dinosaur outfit, explaining how his company helps businesses get out of the stone age with their outdated comms tech. Loved that!

SIPtones time! Nice shot here from Blair Pleasant. Another nice one here from Fran Blackburn after the gig. I’m the little guy in the back on keyboards, and videos coming soon. Until then, you can check out more photos and older clips of us here on my website.

Newsletter Time - October Issue Out Now

The October issue of my newsletter went out yesterday, so subscribers should have it by now. Am back to travel to various industry events, and the newsletter is the best way to keep tabs on what I’m writing about, speaking about, and which events I’ll be attending.

If you want to be a subscriber to JAA’s Communications and Collaboration Review, signing up to my newsletter is easy - it’s free - the signup page is here.

Although my Watch This Space podcast is on pause for now, you can still subscribe on all the major platforms, or listen to any episode directly here on my website, or here on the dedicated WTS website. There are 85 episodes to choose from, so I’m sure you’ll find something of interest. And if you have any topics you’d like to see covered in future episodes, drop me a line!

What Does an Analyst Do? My Latest Interview with Bospar

If you’ve been to my website, I hope you’ve checked out the two videos on the home page about being an analyst, and the need to communicate clearly about the business benefits of technology.

If you’re still wondering about my world, here’s an update you’ll like. The worlds of public relations and analyst relations are pretty close, and I was recently a guest on the Politely Pushy podcast from PR firm, Bospar. Eric Chemi is the host, and he interviewed me about a wide range of things related to my world and the value independent analysts bring to tech vendors.

You can watch the interview here, and would love to hear from you if any questions, or if I can help with your branding, go to market, positioning, etc.