Independent Technology Research and Analysis
Helping businesses understand the strategic value of communications technology as they adapt to the digital transformation of work
Core Services
Thought Leadership
We help educate the market about disruptive technologies, explain the business value, provide guidance for decision-makers, create mindshare for clients, and position clients as thought leaders.
Go-to-Market
Drawing on 15 years of analyst experience and a 15+ year pre-telecom career as an independent market research consultant, JAA brings a unique set of capabilities for any size of business.
Strategy
This is the consulting side of JAA’s practice, where clients engage on a retainer basis for ongoing advisory services.
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Who is Jon Arnold?
Jon is an independent research analyst providing thought leadership and go-to-market counsel with a focus on the business-level impact of disruptive communications technologies. Jon works primarily with vendors and service providers to educate their customers on the value of these technologies and to accelerate the adoption of their offerings.
Jon has been consulting since 2001, and his independent analyst practice was founded in 2005. Clients engage with Jon for thought leadership to educate customers on the business value of communications technologies in areas such as hybrid work, future of work, digital transformation and customer experience.
Core areas of technology expertise include unified communications, cloud platforms (UCaaS/CPaaS/CCaaS), AI (both in the workplace and customer engagement), speech technologies, contact centers, customer experience, 5G, and VoIP.