LifeSize Tech Day - Quick Thoughts and Cool Photos

Earlier this week, I attended a Tech Day with LifeSize at their Austin, TX HQ. Technically it was a day and a half, but y'know, everything is bigger in Texas, right?

I love Austin - just search my posts here to see why - and this being my first in-depth exposure to LifeSize, I wasn't sure what to expect. As a rule of thumb, I don't love too many companies, but I sure came away liking this bunch a whole lot. I was part of a small group of "influencers" at this event, and we got a pretty good close-up of their products, their people and their roadmap.

My week has been pretty jammed and only have time here for some flash impressions and photos that I think tell an interesting story. I'll have more to say in the next week or so, including my thoughts on how I now see the video conferencing vendor landscape shaping up. That piece will run as my monthly column on UCStrategies, and in light of yesterday's funding news for BlueJeans, this space won't stay still for long.

This brings me to my elevator pitch takeaways. As you may know, Logitech is the parent company of LifeSize, and as we learned, having a B2B company owned by a consumer-focused company cuts both ways. When you're a Tier 2 player, the pedigree and financial heft of a big name like Logitech does come into play when trying to win those bigger deals. On the other hand, there can be some challenges getting them to understand the realities of your business, and it's not so easy to create magical synergies - just ask Microsoft about that with Skype.

As a sidebar, LifeSize isn't Logitech's first foray into this space. I've been following the comms market for a while now, and about 5 years ago, they acquired SightSpeed for $30 million, and I'm told it's still in the mix somewhere. I don't expect you to know or remember that, but I was an early follower of SightSpeed, and if you care to know more, here's one of my posts about them. There's a reason why companies are acquired, and clearly, Logitech sees a long-term play here.

Hey - did you catch that? Clear. See. No? Their desktop video application - ClearSea. Nevermind. Well, Sheldon Cooper would have gotten it, and of course he would have chided me on the difference in spelling and only given me half-credit for being half-clever (how's that for a subtle homage to Texas, btw?). Bazinga!

So, LifeSize soldiers on, with great home-grown technology, and they showed us how they've been a pioneer in this market. Of course, that's no guarantee of success, but they sure know this business from the bottom up. The company is probably doing about as well as can be expected, and they're certainly not alone among video vendors trying to figure this market out. Video is the most touchy-feely of all communications technologies, and finding the right balance between price and end user experience is the Holy Grail all these vendors are after.

Complicating this is the fact that video is a hybrid of product and service, and their room-based systems fall squarely into that category. Going back to my MBA Marketing days, this is probably the biggest challenge in all of marketing - short of trying to create demand for something where none has previously existed. It's much easier to market one or the other, but products and services together is very tricky, especially where most decision makers struggle to see the business value of video.

There are lots of players making a go of just selling one or the other, and while this market is still finding its legs, I believe there's plenty of room for what LifeSize offers. We heard lots about how well they understand the opportunity, and I'm onside with their thinking. They certainly know how to make the technology work, and while their user interface needs to be more intuitive, the big challenge is getting their value proposition out there and better understood. Video has to be experienced for best effect, and it's pretty hard to sell people on the merits of a 55" HD monitor from a demo on your PC screen.

Most video vendors struggle with this, so LifeSize is hardly alone. Bigger picture, though, is the shift happening to the cloud and virtualized services which looks poised to redefine video altogether. Things have come a long way from when Polycom owned this business - something LifeSize's management team knows a lot about - and I'd say we're in the midst of another cycle of creative destruction. I'm not sure where that leaves LifeSize, but if they play their cards right, they'll be fine. That said, I don't know what the right game is to be playing right now, and that's where I'd love to hear your thoughts.

Stay tuned, more posts to come! Until then, let's shift modes as well as technologies and have a look below.

Just one of many testing areas we saw during our lab tour. Every interop permutation you can imagine is going on here, so if you want best-of-breed, LifeSize is pretty solid.

Fun, wow - the audio testing chamber - it's so quiet in here you get a headache hearing yourself think. This is a great example of doing their engineering in-house, and with lots of trial and error, this is how you build the perfect speakerbox for conferencing. R&D is definitely a core asset, but I'm pretty sure you only get these things in black. No harm in stealing a page from Apple -why not other colors?

I know - crappy picture - room was dark and my battery was on fumes. It's not a microwave oven or a TV, but let me connect the dots with the next few pix.

What's this? A PC monitor next to the mystery box above. It's hard to see, but this is a design rendering of car chassis and the wheels. Is this starting to make sense now?

Now picture Bob Barker saying... "it's a brand new carrrrrr!!!" Much smaller than a Fiat, and it doesn't come with an Italian family of 3 (if you don't know what I'm talking about, watch this brilliantly funny commercial - it's just 3 minutes - but only after you finish here, ok?).

No really, it's not a bar of soap - this tiny car has wheels that turn and pistons that go up and down!

And gears and a crankshaft underneath to make everything go - wow!

Figured this out yet? 3-D printing, yup. I want one of those. Maybe LifeSize is in the wrong business, or this is a hint of what their real roadmap is. I'm sure with all that engineering in-house, they've got some other things cooking, and I doubt that means making a 6 cylinder version or offering a metallic neon green finish.

UCStrategies Podcast - UC Trends and News Roundup

Last week we had a good catchup podcast with the UCStrategies group. The agenda was a bit rich for one session, and I could only participate at the front end, but we covered a lot of ground. Some key items included our thoughts on Microsoft/Nokia, what Cisco's recent acquistions say about where things are going, and the same for some recent leadership changes in the space.

Since I had to drop off early, I was the first to speak, but several others had their say, and it's all here in one tidy posting. I've been away at vendor events since Sunday, so I'm behind on my postings, and the podcast was posted on Tuesday - here's the link. Phil Edholm did a great job moderating, and if listening to our thoughts is too much to bear, there's a transcript on the post as well!

We'd love to hear your thoughts along with ideas you'd like to see us address on future podcasts.

The Downside of Personalization

Communications technology is becoming increasingly powerful, and alongside with this comes a new dynamic in the balance of power between IT and end users. I've written often about this, and in many ways the latter seems to have the upper hand. BYOD is one manifestation of this, but another is the growing availability of productivity applications that can be accessed beyond the LAN and outside of a UC platform.

This is not what IT had in mind with UC, and in that regard the ability for end users to personalize their communciations experience cuts both ways. That's what I have explored in my current column in IT Telephony magazine. I'm particularly focused on how personalization can run counter to the spirit of collaboration, which really is at the heart of UC. This may not be the first thing that comes to mind when thinking about the power of personalization, but I think it speaks to how many people relate to technology, especially Millennials.

My latest Rethinking Communications column is running now in the digital edition of IT Telephony, and you can read it here. Agree or not? Let me know!

Meeting of the Minds, Toronto - Takeaways, Images and Pix

Had a solid day yesterday at Meeting of the Minds here in Toronto. In short, the focus is about developing sustainable plans and solutions for today's cities, and it's a great mix for my two focus areas as an analyst - communications technologies and smart grid.

Lots of big picture ideas, but if you have faith in technology, the world can and will be a better place, even as cities become impossibly crowded. Naturally, many of the big sponsors are the big vendors and manufacturers building these technologies - namely Cisco, Schneider Electric, IBM, Toyota and Bombardier. They're all doing cool things, and when you start thinking large, Big Data becomes the holy grail and that helps drive something bigger, the latest must-use acronym, IoE - the Internet of Everything. We just heard a good overview of this from Cisco's Wim Elfrink. It's a pretty powerful idea, and if you thought talking in terms of billions is big, IoE is all about trillions. Bigger can be better, but a lot has to go right to get the desired results.

As we know, technology in a vacuum doesn't do us much good, and there are three major things otherwise that have to "go right", and we heard a lot about that too. First, there is the role of the public sector - government programs, policies, regulations, etc. The conference kicked off with a short talk from Ontario's Premier, Kathleen Wynne, and she made it clear that government should - and will - have a growing role here, not a shrinking role. Add to this the huge role of education, especially in Canada where post-secondary schools are totally publicly-funded. Clearly, we need lots of public/private partnerships, and other speakers from the public sector gave us good examples in their talks.

Second is the ultimate driver, money. Cities are broke and most governments have limited means to fund the initiatives we've been hearing about here. Conversely, the financial community has tons of money, and has the will to invest in this space, but many of the elements are missing that make the business case they need to open their taps.

Finally, there is the will and inclination for us as consumers to adopt these technologies. That's a complex topic, and on a global basis, it's all over the map. Some technologies will be passive and transparent to us, but others will cause us to change how we do things. Then we have the unspoken Big Brother elements, but let's leave that aside - that's another forum for me altogether. We saw some cool examples from Toyota with autonomous technologies where cars drive themselves. This is just the tip of the iceberg for how a lot of things that define daily life will be re-invented and re-booted, especially once connectivity becomes cheaper, more ubiquitous and more intelligent.

Urbanization is an uber-trend for sure, and this has been a great conference to connect these dots on a deeper level. Ultimately, politics, money and public acceptance will dictate how successful these great technologies will become, but I'm optimistic we'll get much of this right, and it's an exciting time to make the world a better place.

Kudos, by the way, for Toronto landing this event - it's been all U.S.-based previously. Kudos again for the venue - the Evergreen Brick Works. You'd be hard pressed to find a more appropriate, eco-friendly, super-sustainable site anywhere. Great choice.

I'll leave you with a very fun wayback reference to the August 1925 issue of Popular Science magazine. This was from the Toyota presentation given by Jim Pisz, and imagines what the urban landscape will look like in 1950. Sometimes you have to look back to see where to go forward, but if you take the time to explore this, you'll see that the basic issues haven't changed at all - they're just more complex now.

The image below is just an excerpt - there's a bigger image and here's the link to view it.



If you know me, I'm a music guy, and will bet I wasn't the only one in the room who started humming "I.G.Y. - What a Beautiful World" when this image went up on the screen. I may be dating myself, but this is from Donald Fagan's unnderrated 1982 solo album The Nightfly - love it. If you don't have that song bouncing around in your head now, either you don't know it or you were too busy texting and not listening here at the Brick Works!

Opening comments from Ontario Premier, Kathleen Wynne

Innovation panel - OCAD, MaRS, ON Ministry of Research and Innovation

You'd never think we're minutes away from the downtown core - pretty rustic

Ok, I know, I need a better camera, but this moment ties things together nicely. The venue used to be the brick works from which much of downtown Toronto was built. Now, it's been repurposed to promote sustainable living and greater environmental awareness for the well-being of cities. I'm looking through a kiln (the sign above saying HARROP looks more like a subway stop, huh?), and at the far end is center stage where a keynote is being given. Is there light at the end of the tunnel? Is there hope for our cities? I think so, and I hope I can attend the next MOTM.

Smart Grid Webinar - Sept. 24 - Smart Metering Programs

Time to put on my smart grid hat with Zpryme and tell you about our next webinar. If there's one thing most people generally understand about this space, it's smart meters. You know, that digital power meter your utility came by to install and replace the legacy reader that sits outside your house but you've never actually taken a look at. Well, coming from the telecom space, what VoIP did to telephony, the smart meter is doing to utilities.

The smart meter - or AMI - is the prime building block for the big picture smart grid evolution we're all going through, as it establishes two-way, real-time data flow between utilities and subscribers.Since every home and business has to have one, it's a big business and there are lots players with a vested interest to get these deployed as quickly as possible.

Hopefully, that's enough of a teaser to get you to join us on September 24 at 1pm PST - that's 4pm ET. The webinar is free, and joining me will be Tim Wolf of Itron, Lee Krevat of SDG&E, and Matthew Crosby of Pecan Street Inc. Our webinars are well attended, so I suggest you register early - here's the link.

Speaking of smart grid, just a half-step to the right, I'll be attending the Meeting of the Minds conference here in Toronto the next two days. This looks to be a great event, and if you're interested in how we build sustainable cities - I sure am! - I'll be blogging and tweeting as time allows.

Next Stop - Here - Meeting of the Minds

Been going full-out here after Labor Day with lots of new things on my plate for the fall already. One of them is a rarity for me - a conference here in Toronto - what a concept! Actually, this one has nothing to do with telecom, but everything to do with communications and other things related.

I've been invited to attend Meeting of the Minds 2013 next week, and it showcases an A-List roster of leading thinkers and players in the area of urban sustainability. Much of it has a local flavor - how will Toronto plan for its future and accommodate the ridiculous growth boom currently happening here. However, Toronto has joined the big leagues of major cities, and is a good choice to host, taking over from last year's site in San Francisco.The broader focus is on global urbanization and sustainability strategies, so these are fast becoming almost everybody's problem.

Of course, a lot of this is about infrastructure and connectivity, and that's where my dual focus on communications and smart grid brings me to attend. I'm really looking forward to the program and will be onsite next Tuesday and Wednesday, and will tweet and blog as time allows. Look for me if you're attending, and otherwise, there is a free webcast option, but I can't find the link right this minute.

Skype Just Turned 10 - Time Flies!

Last week I was at ITExpo in Las Vegas, and going into Labor Day weekend/end of summer, tech stuff just may not be top of mind, myself included. Am sure lots of interesting news items got missed then, and I wanted to quickly acknowledge one here that seems worthwhile to me.

Last Thursday, long-time Skype watcher, Stuart Henshall, wrote a nice post around Skype turning 10. I love Skype, use Skype, have a pretty distinct history with Skype, and have also been watching them closely, pretty much from the beginning. However, I didn't think about when that milestone was happening, and yeah, I guess it has been 10 years.

Wow - time sure flies, and I wanted make sure this got some new legs in case you missed it last week. I tweeted his post then, and am re-sharing here if you haven't read it yet. Others have since written about it and I agree with Stuart's take about this being a missed opportunity - "wasted" in his words. I would argue that the only things that have come close to having so much disruptive impact on telcos and consumers would be the iPhone/iPad and Android - both of which are wildly successful. We may never really understand why Skype didn't reach its business potential, but it sure has had a great run - and I think will continue to do so. I have lots of thoughts around this, but that's another series of blog posts - stay tuned!

Those of you who have known me a while will know about my oldest son, Max. He has always been the real tech authority in our family - even back when Skype started up. If you go back that far, you may recall when VON was really rocking, they had a couple of events here in Toronto. I was quite involved with them, and at the time, Skype's co-founder, Niklas Zennstrom had good reason not to set foot on U.S. soil - if you don't know the back-story, well, that's another post - but he had no problems coming to Canada.

So, in the spirit of reflecting on what made Skype so special, here's a wayback machine post of mine from the 2005 VON Canada event, and below is a photo of Niklas, Max and myself at the show. Max has grown a lot since then, and don't be fooled by his boyish looks. Am pretty sure he was the only kid in North America to get a private audience with Niklas back then, and he's been honing his knowledge ever since, including his own column he just started writing for Ziff Davis's Toolbox.com portal. Way to go, kid! And... thanks for the post, Stuart - glad I caught it on twitter.

ITExpo Takeaways - Innovation, Startups and Implications for UC

Just saw Steve Wozniak's talk here at ITExpo in Las Vegas. Definitely the marquee session, so everyone is here. Lots of great stories about how he learned how to build things as a kid and how that set the stage for what was to come. The natural curiousity that comes with being a kid is the best magic of all, and if everyone followed their early instincts, most of the world's problems would be solved overnight. Nevermind....

Back to work. I just posted my thoughts about Tuesday's StartupCamp8. It's a different take, and is focused on where - or how - UC fits into the startup ecosystem, especially around driving innovation inside businesses. Problem is that I'm not seeing much of a fit, at least based on the startups we saw.

Is this a big deal? I don't know, but my instincts tell me that UC is on the outside looking in when it comes to how startups think about the business problems they're trying to solve and whether they see UC as an enabler for their ideas.

If that raises questions for you, I think you'll enjoy my post, which is running now on the UCStrategies portal. Please give it a read, and would love to hear your thoughts!

ITExpo 2013, Las Vegas - Day 1

Yesterday was Day 1 of this year's ITExpo West, being held for the first time in Las Vegas. Much bigger here in many ways than Austin was last year. Too early to tell how this location plays out, but there are definitely lots of people here. Just sharing a few high level thoughts from what I saw yesterday.

Things kicked off with a roundtable panel on tech trends, with voices from TMC, analysts and consultants. There were a lot of good ideas and food for thought, and the hour flew by fast. Topics covered included M2M, white spaces, WebRTC and the need for IPV6. Bigger picture, a key theme was the idea that our personal identities have value - as we better understand that, the relationship between buyers and sellers will change, and this has implications for everyone in the room - both as consumers and as businesses trying to make money in telecom.

Moving on, I moderated a well-attended session on how technology can be used in the contact center to improve the customer experience. Lots to talk about there, and it's clear that things like social media, mobility and multichannel communication are presenting big challenges for contact centers. It's also worth noting that almost everyone in the room was a first-time ITExpo attendee. This happened as well in the panel I ran this morning on hosted PBX. I'm sure the Las Vegas location has something to do with that, and maybe TMC is tapping into a new audience - time will tell.

Otherwise, yesterday was full with briefings and from there, everyone went to StartupCamp8. Over the past few ITExpos, this has been the most engaging session, helped in large part by the open bar, but also the content. The format is well honed now, and 4 startups gave their pitches, followed by some feedback from the judges. After that, the audience voted on winner, which turned out to be a local startup, Alice Receptionist. None of these really stood out for me, but I have a more detailed post coming about these startups - it will run on the UCStrategies portal, hopefully before the week is out.

Preceding the pitches, we heard a good keynote from Jeff Bonforte of Yahoo!. Aside from telling us how they missed out on acquiring Twitter for pocket change in its early days, Jeff covered 12 elements that characterize innovative organizations. Overall, this sounds like a good recipe for success, and clearly most businesses simply aren't wired this way. Aside from things you'd expect to hear, I enjoyed his take on the need to fail before you can succeed. For companies that can learn from this, the main idea is that the more you fail, the more likely you'll find something that actually sticks. It seems countertintuitive, but when you compare the culture of startups against enterprises, it's not hard to see why this is standard procedure for the former type of business.

I'll get another post out by end of the week, and I'm sure the buzz will be great when the show floor opens later this afternoon.

Rich Tehrani kicking off the show

 Technology trends roundtable

 View of the strip from the 62nd floor during the reception following StartupCamp8

ITExpo Preview - Session #3 - VaaS

Last but not least, my third session at the upcoming ITExpo is titled: "VaaS - Leveling the Playing Field for SMBs". Add one more acronym to your alphabet soup canon in this space - now we're talking about video as a service. With cloud, you just know that sooner or later, everything will get their "aaS" moniker, just like finally getting added to the Apps store up in that same cloud.

Well, if any application can truly benefit from the cloud it's video. This is the most expensive of all communications modes to provide with a premise-based solution, and now that the technology is "good enough" for just about any endpoint, the market is finally here. This certainly isn't what Cisco had in mind with telepresence, which is such a great experience, but really just for the Fortune 1000 set. Cloud-based services are nowhere as good, but my favorite tag line of "good enough" definitely applies here, and that's one of the themes we'll be exploring on the panel.

Our session is Thursday, August 29 at 1pm, and is part of the the Cloud4SMB Expo, which runs under the ITExpo tent. I know it's one of the last sessions of the conference, but if you're not dashing off to catch a red-eye back East, this should be a fun session.

Joining me will be Vishal Brown - Yorktel, Mark Cray - AGT, and Steve Vobbe - Glowpoint. Full details are here, and hope you can join us.

Am on vacation next week, and blogging gets a break too, so I won't likely post again til just before the Expo. As a reminder, I'm also moderating panels on Tuesday and Wednesday, and I posted about them here and here. See you in Las Vegas!

ITExpo Preview - Session #2

Continuing from yesterday's post, this is a series of shout-outs for the sessions I'm moderating at ITExpo West, coming real soon. This is TMC's flagship event, and is being held in Las Vegas from August 26-29.

So, on Day 2 - Wednesday - I'll be hosting my second panel, titled "10 Ways Hosted PBX Will Benefit Your Business". Gee, I wonder what that one will be about? Whether you call it hosted or cloud or managed, the trend to go off-prem is really strong, especially in the SMB space.

Joining me for this one will be Aaron Charlesworth - Vocalocity, Tim Healy - Telepacific Communications, Steve Lingo - XO Communications, and Bill Miller - Freedom Voice. That's a pretty solid lineup, and if you don't come away learning something new here, then maybe you should moderate this topic next time around.

We're running at 10am, on Wednesday, August 28, and the session is part of the Cloud4SMB Expo, one of the many sub-events running alongside the ITExpo. For more detail, just scroll down this page to our date/time, and I hope you can join us.

ITExpo Preview - Session #1

TMC's ITExpo is now just 12 days away, and there are lots of loose ends to manage as usual. I'm moderating three sessions, and am doing separate posts for each. They're all different, and I hope to see you at some or all of 'em.

As you probably know by now, this year's West event is in Las Vegas at Mandalay Bay. It's a pretty hot time of year to be in the desert, but that's the story. This is actually TMC's 3rd locale for the West ITExpo in 4 years, so we're all looking forward to seeing how they've changed things up. Los Angeles was their base for several years, but they pulled roots and had the last two Expos in Austin. I loved it there, but it's not really a Western spot and I guess it just didn't pull right, so off to Mandalay Bay we go.

I'll be there the full time, and my first session is Tuesday, August 27 at 10am. This will be a topic I really enjoy researching, and it's going to be fun. It's called "Solving the Customer Experience Equation", and we'll be exploring the relationship between communications technology and contact center agents, and how best to marry those for providing great service.

Joining me will be Steve Brubaker from InfoCision Management Corporation, Steve Chirokas - VoltDelta, John Cray - Zeacom, and Ann Sung Ruckstuhl - LiveOps. With four speakers, the time will fly, but you'll definitely hear some pretty sharp perspectives.

If you want get regular updates on the show, follow my twitter feed, and along with TMC's - @arnoldjon and @ITExpo.

BestinBiz Awards Winners Announced

A while back, I posted about being asked to be a judge as part of the BestinBiz Awards. Their scope is international, but do have separate awards for North American companies, and 2013 entries for that region close really soon - August 16!. While not solely focused on tech or telecom, there certainly were companies in those spaces, but that's not really the point here.

Aside from that vertical focus, my MBA and entrepreneurial background give me a good perspective for assessing things that apply horizontally across any type of business. This is where my focus on strategy, go-to-market, organizational structure, customer satisfaction/retention, branding/positioning, value proposition, competitive standing, partnerships, fundraising, exits/M&A, etc. comes into play.

I was pleased to contribute this to the process, and it was fun evaluating the companies sent my way. While most of the 2012 International winners were outside my space, I'll give a quick shout-out here to the ones you'll probably be familiar with:

- Tekelec - Innovative Company, Silver
- Redline Communications - Comback Company, Gold
- Minacs - Customer Friendly Company, Bronze

You can read more about the competition and review the full list of 2012 International winners here.

Overall, I'm pleased to say that 8 of the 10 companies I evaluated made it to the winner's circle, and this process is a great way to get exposed to some interesting new players and technologies. A few have a focus in emerging areas that will be relevant to UC and CEBP, so don't be surprised if you hear about them at some point. Of note, I'll mention:

- Arkadin - mobile UCaasS - especially audio and video conferencing
- BlackLine Systems - enterprise SaaS to automate financial processes
- Vision Critical - engagement platforms to allow enterprises to build community with customers, suppliers, etc. to improve decision-making processes
- Mimecast - mobile security and data archiving
- Clarizen - collaboration and project management workforce platforms

ITExpo - 24 Days and Counting....

I can't think of anywhere I'd rather be in late August just before Labor Day than... Las Vegas. Yeah, it's a dry heat and everything is air conditioned anyway, but summer is short around here and if I have to travel now I'd rather be going to a cottage (that's happening the week before) or a beach (ditto).

With that said, it's ITExpo time, and this only happens twice a year, so that's where I'm going to be. As you likely know, TMC continues to expand/enhance/improve this show, and you have to admit, having Steve Wozniak speak is a pretty cool draw.

This is just a quick shout-out, and I'll be posting more extensively starting next week about the conference. I'll be moderating some sessions, so stay tuned for details, and if you're not following the TMC tweets - or mine - just add these handles for up to the minute updates - @ITExpo @TMCnet @arnoldjon

UC Pitfalls and Opportunities

The title says it all, and that's what we talked about on this week's UCStrategies podast, ably hosted by Blair Pleasant. Our roster of Experts has recently expanded, so there's a pretty rich range of perspectives on this topic, which seems to be a perennial thread in our consulting and analyst practices.

There's a lot that's right with UC, but it's more challenging to deploy successfully than you might think. To learn why, please head over to the portal and give the discussion a listen, or just read the transcript if that's more convenient.

Now You Want Me to Collaborate? Leave Me Alone!

That's the title of my current article running in Internet Telephony Magazine. As you hopefully know, this is TMC's flagship publication - both print and digital versions - and my monthly column, Rethinking Communications, has been running there since May 2012.

As the column's namesake implies, I try to focus on issues that transform how we think about and use communications technologies. This is pretty fertile ground, and I often look at things from the end user's perspective. That's definitely the topic this month, as I approach collaboration from a slightly less receptive vantage point.

If you lean on me long enough about collaboration, you'll tap into a vein along the lines that it's overrated and overestimated. I'll leave it at that for now, and hope you'll hop over next to the digital edition and give my article read. Give that some thought, and I'd love to know if we're seeing things the same - or not.

Before signing off, I'd be remiss to not use this post as a quick heads-up for ITExpo, TMC's bi-annual conference that's just three weeks away! Yikes - I have to get my panels organized, like now. More on that in my next post. Will I see you there?

New Research - Promising UC Outlook for SMBs

Got some new industry research to share, and the news is good. Back in late 2010, Metaswitch Networks did some ground-breaking research with SMBs to better understand their thinking around communications technologies, especially their phone systems. I produced a position paper for them based on the data, which gave me first-hand access to the detailed findings.

SMBs don't just buy on price, and we all have a lot to learn about this huge segement of the business market, especially UC vendors and service providers. Well, I'm happy to say that Metaswitch Networks has updated this research and am even happier to say that there's lots of upside for those who take the time to understand what really drives SMBs.

Metaswitch is just starting to get the word out, and I got the first analyst briefing about it last week. There's lots to digest, and they've done a nice job summarizing the key findings in a public document you can access from their website.

Before you do that, though, I'm going to steer you to my analysis of that summary, which has just been posted on the UCStrategies portal. UC wasn't in the mainstream vernacular in 2010, but it is now, and since UC is a key element of the research, UCS is the logical home for my writeup. So, please give it a read, share your thoughts with us, and if you want to learn more, give their research summary a read as well.

Smart Grid Future Outlook Webinar - Thursday, July 18

Back from vacation now - haven't been online much for a while and slowly catching up to things. Non-stop busy since returning, and I wanted  to do a final shout-out for this webinar tomorrow. I've been doing a fair bit lately with Zpryme, and this webinar is going to be very well attended.

We'll be talking about where the smart grid is going, and along with myself, there will be presentations from eMeter, Bluebonnet Elecctric Cooperative, Arizona Public Service and NAESB. It's another strong lineup, and with five speakers, this will be a 90 minute event. I hope you can join us - we start at 1pm ET, and the full details can be found here.

Zpryme Webinar - Future Solutions for the Smart Grid

Pretty busy here just before disappearing on a family vacation. Am happily wearing my smart grid hat now and donning my dual role of host and presenter for an upcoming Zpryme webinar. These events are getting great takeup and the last two I've done have been really good. First rate panelists, up-to-the-minute research and solid insights from leading companies in this space.

So, if the smart grid crystal ball piques your interest, you'll want to join us on Thursday, July 18 at 1pm ET. Joining me will be speakers from eMeter (a Siemens company), Arizona Public Service, Bluebonnet Electric Co-op, and NAESB - North American Energy Standards Board.

If you lived through the disruption of Hurricane Sandy, you'll know how vulnerable our aging power grid can be, and this is the place to be to learn how the smart grid will better prepare us for future disruptions.

The webinar is free, and runs 90 minutes - we have a lot of ground to cover. Here are the details about the topic and our speakers, as well as how to register. See you there!

Merits of UC in the Cloud - EM360 Podcast/Article Now Posted

Enterprise Management 360 is a UK-based venture focused on thought leadership for IT executives from the analyst community. This is another entity that engages me on occasion, and my most recent involvement was an interview I did with Todd Abbot of Sonus back in May.

They do a good job of bringing industry leaders to the table, and a few weeks back, they had me lead a roundtable panel on the business case and reservations about putting UC in the cloud. It's a huge topic these days, and we had a great group on hand.

Joining me was Sanjay Bhatia of GENBAND, Richard Bennett of Avaya, and Jon Martin of BT Global. I really enjoyed having views from both vendors and carriers, as this presents major implications - and opportunities for each as they struggle to maintain ownership of the end customer.

We had so much to talk about that the podcast was broken up into three distinct segments. EM360 has just posted them here on their website where you can download and listen any time.

They've also included excerpts in their flagship quarterly glossy magazine. The Q4 edition is in distribution now to subscribers, and the digital version is now running live. Here's the link, and the transcript from part of our podcast runs on pages 12-15.

I hope you find this content helpful, and comments are most welcome.