JAA'S Analyst Blog - Current Posts

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I’ve been a judge for the Paris-based Epica Awards for a few years now, and have been sharing updates on LinkedIn during this year’s judging process. The awards are done now, and the final winners have been announced.

This is a very global competition, and the level of creativity is really impressive - it really broadens your view about what good advertising can be - both with a heavy dose of tech, including AI - and just old-fashioned great ideas and execution.

Over the course of this process, I judged about 120 entries, so I’ve seen a lot of great pitches, including one from our space - 8x8. Most entries are consumer-focused - but not all - and being a lifelong marketing guy, a lot of what I see here informs my thinking about what the vendors are doing in my world, mainly enterprise communications, and contact center/CX.

If any of this piques your interest around your company’s go-to-market plans, branding, positioning etc., I’d be happy to chat further. Coming back to Epica, to get a better sense for what the 2025 winners looked like, you can check those out here.