Services

JA&A services the following industry sectors:

JA&A understands your growth challenges, with fresh thinking for companies in the IP communications sector, grounded in 20 years of research and marketing consulting experience. To drill down further and better understand how marketing research can help you, read up on Marketing Research FAQs as well as Marketing Research Myths.

 

Vendors and Service Providers

Whether you offer IP-based solutions or you deploy them to support communications services to your subscribers or customers, JA&A can address your growth needs and help achieve your strategic objectives. We have worked across the full spectrum of startups and incumbents, private and public, and nextgen and legacy. Our flexibility allows us to scale our services to suit any of these situations.

White Papers

Versatile deliverables that provide third party validation of a particular technology or solution offered by your company. JA&A's research-based methodology and business-focused writing style ensures a substantiated document that your target audience will clearly understand.

If you are a vendor that needs the market to hear your story objectively, or properly understand your value proposition, then you need a White Paper.

Webinars

High impact events that engage a large, well-targeted audience in an interactive presentation to hear your message and establish your position in the market. Webinars are one of the most cost-effective ways to bring a community together and experience your vision first hand, especially if it is being timed around a specific event.

If you are a vendor that needs to demonstrate thought leadership and proof points of your solution, then you need a webinar.

Custom Marketing Research

With over 20 years of hands-on experience, JA&A can cover the full gamut of research, including market feasibility/opportunity studies, customer satisfaction programs, new product/service development studies, end-user research, and competitive monitoring. Click here for our marketing research FAQs.

  • If you are a vendor and need to objectively understand how your company and your solution are perceived by service providers, then you need marketing research.
  • If you are a service provider that needs to understand what products or features customers really need from you, then you need marketing research.
  • If you are either a vendor or a service provider and need to validate a market you are considering entering, then you need marketing research.
  • If you are either a vendor or a service provider and need an objective assessment of your competitive landscape, then you need marketing research.

Marketing Consulting

Retainer or project-based services, including strategic management counsel, go-to-market plans, and guidance on market positioning and messaging programs.

  • If you are a vendor that needs an objective, but experienced perspective on your strategic marketing plans, then you need JA&A for marketing consulting.
  • If you are a vendor or a service provider that needs the flexibility and attention from a smaller, independent firm, then you need JA&A for marketing consulting.

Business Growth Consulting

Retainer or project-based services, including sourcing capital, identifying strategic partners, facilitating industry introductions, and advisory board participation.

  • If you are vendor or a service provider looking to raise capital and need a third party who knows the industry, then JA&A can help you now.
  • If you are either a vendor or a service provider that needs to expand their strategic partners or industry alliances, then JA&A can help you now.

Presentations and Speaking

JA&A provides valuable credibility by combining independent, objective market analysis with extensive experience presenting at industry conferences and engaging with the media.

  • If you are a vendor or a service provider that needs an independent analyst perspective for a conference or customer event, then JA&A can help you now.

Please contact us if you would like to talk.

» back to top


"I've had the pleasure of utilizing Jon's services during a time when VoIP, IP telephony and Convergence were at its infancy in terms of relevance, recognition and acceptance among decision makers within global enterprises and service providers. Jon's knowledge and insights were invaluable as we shaped our product planning, positioning and messaging around his strategic counsel that Jon provided to my employer and me. I highly recommend Jon, and am confident his work and relationships will be superior for others."
Kevin R. Petschow
Senior Manager, Technology Public Relations, Cisco Systems, Inc.
"Jon's perspective and research have provided NexTone with valuable insights into the rapidly changing VoIP market. These insights arm NexTone with additional clarity used to further our marketing and technology efforts."
Dan Dearing
Vice President of Marketing, NexTone Communications
"Jon's combination of expertise, objectivity, and accessibility make him an easy choice to gain exceptional market insight and analysis. He has full awareness of the IP communications industry and is able to leverage an expansive network of experts to deliver timely and unbiased research."
Chris Wood
Product Manager, AT&T
"Lots of people can talk about ‘the next thing' or the thing after that, but what's always impressed me about Jon is the depth to which he understands all of those ‘next' things. Whether it's picking the next piece of technology, or in finding the right market positioning, I find Jon's always a step ahead of the pack, and I really value his input."
Matt Stein
Vice President, New Technology and Services, Primus Telecommunications Canada
 

Venture Capital Firms and Investment Banks

The financial community is a vital growth engine that the IP communications sector depends on, and JA&A is an ideal partner to help you back the winners and earn the returns your investors have come to expect from you. As an independent consultancy, JA&A is well positioned to gather intelligence and conduct research across a wider range of sources than you would typically be privy to.

Due Diligence

JA&A is highly experienced in marketing research and well established in the IP communications sector, making us ideally positioned to provide any scope of due diligence on specific companies, technologies or markets.

  • If you are a VC or an investment bank that needs a deeper dive on a potential IP communications investment then you need due diligence from JA&A.

Strategic Resource

Retainer or project-based services to support your business, including market feasibility/opportunity studies, conducting market reconnaissance at industry conferences, identifying new companies to cover, and mentoring analysts new to IP

  • If you are a VC or an investment bank that needs ad hoc IP communications expertise to support your coverage in this sector, then JA&A can help you now.

Value-Added Services

JA&A can offer a variety of services that enhance your value proposition for clients, including ad hoc outsourcing to JA&A to provide clients with strategic marketing counsel, and advisory board participation.

  • If you are a VC or investment bank that needs access to marketing counsel to support the growth of your portfolio companies, then you need JA&A's value-added services.

Please contact us if you would like to talk.

» back to top


"As a VC who has invested actively in the VoIP sector, I've found Jon to be insightful and well-connected. In particular, he has been very helpful and strategic in helping one of my VoIP companies refine their marketing strategy."
David McCarthy
Managing Director, BCE Capital
"Brightspark has known Jon for some time, and we find him to be a terrific resource, not just for VoIP, but for where the communications sector as a whole is going. His firm fills a niche for companies like ours, and we often look to Jon first to validate our thinking on IP."
Salim Teja
VP, Brightspark Ventures
"I've known Jon for years and have always been amazed at the telecom contact network he's always continually built up. One of the most connected guys I know in telecom."
Cody Willard
General Partner at CL Willard Capital and Author of TheCodyBlog.com
 

Public Relations Firms and Marketing Agencies

Both vendors and service providers retain you to help them rise above the crowd in a highly competitive market. JA&A understands the power of communications, and the value of branding for technology companies. Our experience allows us to hit the ground running to serve as a versatile outsourced resource that gives you bench strength and tools to differentiate your value proposition for clients.

Strategic Resource

Retainer or project-based services to help manage your growth, including providing guidance to staff who are new to IP, strategic market monitoring, facilitating introductions across the industry, conducting quarterly IP market update workshops for your staff, and outsourced Quality Control to review your writing and ensure your client messaging is on target.

  • If you are a PR firm or marketing agency that is adding staff on the fly to keep pace with growth, then you need to leverage JA&A's industry experience to shorten the learning curve.
  • If you are a PR firm or marketing agency, and need solutions to manage your growth, then you need to work with JA&A as a strategic resource.

Value-Added Services

JA&A can offer a variety of services that enhance your value proposition for clients, including offering marketing research - as well as our full range of services, and partnering with JA&A to brand your own thought leadership.

  • If you are a PR firm or marketing agency and need to stand out from your competitors, you need to leverage JA&A's services as an extension of your brand.
  • If you are a PR firm or marketing agency and need to get breakout attention for an up and coming client, you need to engage with JA&A to support your program.

Business Growth Consulting

Retainer or project-based services to help improve the success rate of your pitches, including guidance to identify and connect with prime IP prospects, strategic counsel on your positioning and value proposition to clients, and preparatory coaching and mentoring for key account staff.

  • If you are a PR firm or marketing agency and need to improve the success rate of your pitches in the IP space, then JA&A can help you now.

Please contact us if you would like to talk.

» back to top


"Jon Arnold is one of the leading analysts in the telecom and convergence industry. His experience and independence makes him an ideal source of information that is complete with insight and understanding."
Andy Abramson
Editor, Andy Abramson's VoIPWatch and CEO, Comunicano, Inc.
"Calysto has worked with Jon Arnold for more than 5 years now. He is an expert in IP communications and has always been a valuable asset to our PR efforts – with both our telecommunications clients as well as our “other” clients, the press."
Laura Borgstede
CEO, Calysto Communications
"Jon is a strategic thinker with a keen understanding of the telecom marketplace – the market drivers, emerging technologies, and general trends of this dynamic environment. He brings a unique perspective and approach to any engagement – working collaboratively with clients to develop high impact corporate and product marketing programs which drive value for clients and their end customers."
John Gates
Principal, Elevate Communications
 
 
J Arnold & Associates | Home | Services | About/News | Blog | Contact
Copyright 2014, J Arnold & Associates