Got home from Twilio’s event late Thursday, and didn’t even bother to unpack. Barely home two days, and back out again, this time to Huntsville, AL and Adtran’s Connect event. Haven’t been to an Adtran event for a few years, and am glad to be back in the loop with them. Basic details are here on my Event Calendar page, but I’ll have more to share here and on social media over the next few days.
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I contribute occasionally to UK-based Enterprise Management 360, and am on their roster of analysts. My latest piece was a Q&A I did with Mavenir, with a focus on security and fraud for wireless operators. This is problematic on many fronts, and having seen them talk about this at their recent analyst event, it turns out Mavenir is quite strong in this area.
To address these challenges, my interview was done with two experts at Mavenir - Marie Casey and Ilia Abramov - and it’s running now on EM360’s site. If the topic is of interest, I think you’ll find this a good read, and if you like it, by all means share it with others.
Last year was my first SIGNAL event, and impressive as it was, this year’s was bigger and better. Twilio is on a roll for sure (transparency alert - I’m a happy shareholder - but that doesn’t color my take here), and being on home soil, this was a loud and proud gathering in San Francisco. It’s an understatement to say that things are just different here - for better or worse - and if you were going to build a successful business at scale from the bottom-up for today’s digital economy, it would look a lot like Twilio.
As I often do when these events wrap up and I’m about to fly home, I just have time now for some photo highlights while everything is still fresh. There’s lots more to talk about, and over the next few days, I’ll have a more reflective set of takeaways, so check back here soon.
If you believe bigger is better, this was the place to be. The event planning team clearly had a mandate to spend and make sure you couldn’t miss SIGNAL. But in this case, I think Twilio lived up to the buzz.
The seating area for analysts was off to the left, so not great for getting photos during the keynotes. Above, CEO Jeff Lawson bringing vision, energy and passion. This sure sounds like a guy you’d want to work for, esp if you get behind their mantra of “we can’t wait to see you build”. Jessica Popp updating us on Flex, and Christine Roberts talking about Verified by Twilio. I’ll have more to say on both of these soon.
“Papa Vic” - Jeff really nailed the importance of personal relationships talking about his grandfather, and connecting that to Twilio’s vision to create the same at scale with their technology. Erin Reilly, as she did last year, showcased Twilio’s commitment to social good, with great examples of how they bring communications to vulnerable people and make a big difference in their lives. Boost - Jeff giving yet another example of pervasive messaging has become, and clearly, Twilio is on to something here. Final picture - a really good panel session on email - and the risks around spoofing, spam, etc. The acquisition of SendGrid for email was very strategic, and it’s an important part of Twilio’s story.
Sensoneo demo - yet another layer to Twilio - IoT. This was a smart city application, mapping out all the waste bins across San Francisco, and thanks to sensors placed inside all the lids, the sanitation department gets a birds-eye view of which bins are full and need pickup. This helps optimize their routes, and they’ve 30% cost savings as a result - that’s a great use case. Later, a session on blocking robocalls - Twilio has a fix for that now. Then some fun onstage with rapper Macklemore, the performer for the big party last night. The hash #freemacklemore” quickly became a thing, but I think we’ve moved on now. Last shot - yes, it’s what you think. The party was held in a parking garage, retrofitted to an event space. Seemed strange at first, but very cool, and very Twilio. Can’t wait to see what they build for the next SIGNAL!
It’s that time again, and there was a lot going on in July. If you follow me, you’ll know I was busy recently at Voice Summit 2019, and if you liked that, you’ll want to subscribe ASAP, as our featured podcast is a recap of the event. That content is exclusive for subscribers for the next couple of weeks, so subscribe here if you want it now, along with all the updates I have to share for July - and ther'e’s a lot. Otherwise, check the podcast archive on my website later to access it there.
About to head to the airport for San Fran and Twilio’s SIGNAL event. This will be my second time going, and this time around, I know more what to expect. Of all the events I attend in my ongoing travels, this one is the most developer-centric, and it’s a different crowd - or maybe I’m just getting older. :-)
Anyhow, there will be lots to catch up on, and am looking forward to getting updates on Flex, their contact center offering, especially for how AI is fitting into all this. I’ll be tweeting and blogging as time allows, and you can follow me @arnoldjon, and the event directly using the #SIGNALconf hash.