Twilio SIGNAL - My 2 Main Takeaways on No Jitter

I attended my second Twilio SIGNAL event earlier this month in San Francisco, and as good at my first one was, this was even better. Bigger too, but also full of many updates that shows how far and wide their capabilities keep evolving.

For the collaboration space, I focused on two in particular, and they are addressed in my latest No Jitter post, which is running now. The conference also had lots of strong visual elements, and if you didn’t see my earlier post here with some photos, here’s the link. As always, comments and sharing are welcome.

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Twilio SIGNAL 2019 - Quick Take and Pix

Last year was my first SIGNAL event, and impressive as it was, this year’s was bigger and better. Twilio is on a roll for sure (transparency alert - I’m a happy shareholder - but that doesn’t color my take here), and being on home soil, this was a loud and proud gathering in San Francisco. It’s an understatement to say that things are just different here - for better or worse - and if you were going to build a successful business at scale from the bottom-up for today’s digital economy, it would look a lot like Twilio.

As I often do when these events wrap up and I’m about to fly home, I just have time now for some photo highlights while everything is still fresh. There’s lots more to talk about, and over the next few days, I’ll have a more reflective set of takeaways, so check back here soon.

If you believe bigger is better, this was the place to be. The event planning team clearly had a mandate to spend and make sure you couldn’t miss SIGNAL. But in this case, I think Twilio lived up to the buzz.

The seating area for analysts was off to the left, so not great for getting photos during the keynotes. Above, CEO Jeff Lawson bringing vision, energy and passion. This sure sounds like a guy you’d want to work for, esp if you get behind their mantra of “we can’t wait to see you build”. Jessica Popp updating us on Flex, and Christine Roberts talking about Verified by Twilio. I’ll have more to say on both of these soon.

“Papa Vic” - Jeff really nailed the importance of personal relationships talking about his grandfather, and connecting that to Twilio’s vision to create the same at scale with their technology. Erin Reilly, as she did last year, showcased Twilio’s commitment to social good, with great examples of how they bring communications to vulnerable people and make a big difference in their lives. Boost - Jeff giving yet another example of pervasive messaging has become, and clearly, Twilio is on to something here. Final picture - a really good panel session on email - and the risks around spoofing, spam, etc. The acquisition of SendGrid for email was very strategic, and it’s an important part of Twilio’s story.

Sensoneo demo - yet another layer to Twilio - IoT. This was a smart city application, mapping out all the waste bins across San Francisco, and thanks to sensors placed inside all the lids, the sanitation department gets a birds-eye view of which bins are full and need pickup. This helps optimize their routes, and they’ve 30% cost savings as a result - that’s a great use case. Later, a session on blocking robocalls - Twilio has a fix for that now. Then some fun onstage with rapper Macklemore, the performer for the big party last night. The hash #freemacklemore” quickly became a thing, but I think we’ve moved on now. Last shot - yes, it’s what you think. The party was held in a parking garage, retrofitted to an event space. Seemed strange at first, but very cool, and very Twilio. Can’t wait to see what they build for the next SIGNAL!

Sharing my Latest Podcast - Spotlight on Twilio

If you subscribe to my newsletter, you likely would have taken in this podcast by now, but for everyone else, this is being shared for the first time.

I meant to post this a few weeks back, but it didn’t happen, and since the podcast was mainly built around my takeaways from their SIGNAL conference, it’s not super-timely. However, Chris and I do speak more broadly about Twilio’s momentum and what makes them disruptive to us.

If you’re not a regular here, let me explain. Our podcasts are exclusive to subscribers, but I recently decided to cap that period to a couple of weeks, after which I would share it here to reach a broader audience. So, the benefit for subscribers is getting the podcast ahead of the pack, plus all the regular content that always remains just for that audience.

I realize that this approach isn’t ideal for podcasts that cover timely topics like conference recaps. However, if you’re new to the space or the company hosting the conference, the podcast will definitely have value. That said, our podcasts aren’t always tied to specific events, and I’ll do my best to get them shared on a more timely basis.

Perhaps if/when I start attracting big-time sponsors, I’ll find a better way, but for now, all I can do is put it out there, and get back to working on the new stuff! So, here you go, and if you like it, let me know - and feel free to suggest topics you’d like to see us cover.

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Preview Q&A Interview for TMC's Future of Work Expo

It’s busy enough with 3 conferences coming this month, but this is a good time to get the word out about another one in late January. While 2019 seems far off, it really isn’t, and planning for the Future of Work Expo has been underway for a while. In fact, the program is largely in place, but as co-chair, if you strongly feel you should be speaking and/or sponsoring, please drop me a line.

To give you a better sense of what to expect there, I just completed a Q&A with TMC’s Paula Bernier, the other co-chair for FoW Expo. There’s more to come about the Expo, but hopefully her interview with me will help you decide in favor of joining us in Fort Lauderdale in the depths of winter.

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October Writing Roundup

Had a very heavy month fulfilling client work, along with attending two conferences - and a long drive to Florida for a family visit. Life happens, and there wasn’t much room for writing, but here’s what I’d like to share for October for those who want to read more of my work.

Twilio SIGNAL Day 2 Thoughts and Pix - OK Go, and do you Believe in Magic?, my blog, Oct. 19

Mavenir Analyst Day - Quick Take and Pix, my blog, Oct. 19

What Potential Security Threats Could AI Introduce?, TechTarget, Oct. 17

AI in Contact Centers Offers Agents Behavioral Analytics, TechTarget, Oct. 16

Collaboration Endpoints - Understanding the Bigger Picture, Toolbox.com, Oct. 11

Cybercrime and Collaboration - On A Collision Course?, No Jitter, Oct. 9

3 Things to Remember About Amazon Mayday, Toolbox.com, Oct. 8

Look to the Laggards to Drive Collaboration Adoption, Toolbox.com, Oct. 5