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How about you go read it for yourself on Focus.com and let me know!
In short, making buying decisions today around telephony is more complex than before, especially once you start thinking beyond voice and getting into the broader universe of IP communications. My Focus Brief isolates five factors you need to consider, and if you're in a buying mode for telephony, you might want to give this a read!
Anyhow, the innovation keeps coming, and with the launch of BroadCloud, they're keeping pace with this next evolution in communications - the shift to the cloud and hosted "infrastructure". They've come a long way from being an app server vendor, and made a great choice in having Toronto-based Don Tapscott do a keynote about the value of collaboration and how digital technologies are transforming virtually every type of industry and institution. He was his usual thought-provoking self, and gave the audience a lot to think about - and by association, how BroadSoft can help them stay on the right side of the innovation and value-creation curve.
I've distilled my thoughts into my latest Focus Brief, and it's running now on Focus.com. SMBs in particular can do well by BroadSoft, and your comments on the same are welcome - I'd especially like to hear from anyone attending Connections in person!
Yesterday also saw a lot of activity around Skype Connect, which I think really moves them up the value chain in their quest to penetrate the business market. These developments are each of note in their own right, but it's interesting to see them coming at the same time. Google and Skype compete in some areas, but each also has its own distinct footprints elsewhere. In my latest Focus.com Brief, I explore Skype's news a bit further. There's certainly more to discuss, but this will have to do for now. You can read it here, and I welcome your comments to keep the dialog going.