Twilio SIGNAL - My 2 Main Takeaways on No Jitter

I attended my second Twilio SIGNAL event earlier this month in San Francisco, and as good at my first one was, this was even better. Bigger too, but also full of many updates that shows how far and wide their capabilities keep evolving.

For the collaboration space, I focused on two in particular, and they are addressed in my latest No Jitter post, which is running now. The conference also had lots of strong visual elements, and if you didn’t see my earlier post here with some photos, here’s the link. As always, comments and sharing are welcome.

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Twilio SIGNAL 2019 - Quick Take and Pix

Last year was my first SIGNAL event, and impressive as it was, this year’s was bigger and better. Twilio is on a roll for sure (transparency alert - I’m a happy shareholder - but that doesn’t color my take here), and being on home soil, this was a loud and proud gathering in San Francisco. It’s an understatement to say that things are just different here - for better or worse - and if you were going to build a successful business at scale from the bottom-up for today’s digital economy, it would look a lot like Twilio.

As I often do when these events wrap up and I’m about to fly home, I just have time now for some photo highlights while everything is still fresh. There’s lots more to talk about, and over the next few days, I’ll have a more reflective set of takeaways, so check back here soon.

If you believe bigger is better, this was the place to be. The event planning team clearly had a mandate to spend and make sure you couldn’t miss SIGNAL. But in this case, I think Twilio lived up to the buzz.

The seating area for analysts was off to the left, so not great for getting photos during the keynotes. Above, CEO Jeff Lawson bringing vision, energy and passion. This sure sounds like a guy you’d want to work for, esp if you get behind their mantra of “we can’t wait to see you build”. Jessica Popp updating us on Flex, and Christine Roberts talking about Verified by Twilio. I’ll have more to say on both of these soon.

“Papa Vic” - Jeff really nailed the importance of personal relationships talking about his grandfather, and connecting that to Twilio’s vision to create the same at scale with their technology. Erin Reilly, as she did last year, showcased Twilio’s commitment to social good, with great examples of how they bring communications to vulnerable people and make a big difference in their lives. Boost - Jeff giving yet another example of pervasive messaging has become, and clearly, Twilio is on to something here. Final picture - a really good panel session on email - and the risks around spoofing, spam, etc. The acquisition of SendGrid for email was very strategic, and it’s an important part of Twilio’s story.

Sensoneo demo - yet another layer to Twilio - IoT. This was a smart city application, mapping out all the waste bins across San Francisco, and thanks to sensors placed inside all the lids, the sanitation department gets a birds-eye view of which bins are full and need pickup. This helps optimize their routes, and they’ve 30% cost savings as a result - that’s a great use case. Later, a session on blocking robocalls - Twilio has a fix for that now. Then some fun onstage with rapper Macklemore, the performer for the big party last night. The hash #freemacklemore” quickly became a thing, but I think we’ve moved on now. Last shot - yes, it’s what you think. The party was held in a parking garage, retrofitted to an event space. Seemed strange at first, but very cool, and very Twilio. Can’t wait to see what they build for the next SIGNAL!

Newsletter Time - August Issue Published Now

It’s that time again, and there was a lot going on in July. If you follow me, you’ll know I was busy recently at Voice Summit 2019, and if you liked that, you’ll want to subscribe ASAP, as our featured podcast is a recap of the event. That content is exclusive for subscribers for the next couple of weeks, so subscribe here if you want it now, along with all the updates I have to share for July - and ther'e’s a lot. Otherwise, check the podcast archive on my website later to access it there.

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Next Stop - San Francisco and Twilio

About to head to the airport for San Fran and Twilio’s SIGNAL event. This will be my second time going, and this time around, I know more what to expect. Of all the events I attend in my ongoing travels, this one is the most developer-centric, and it’s a different crowd - or maybe I’m just getting older. :-)

Anyhow, there will be lots to catch up on, and am looking forward to getting updates on Flex, their contact center offering, especially for how AI is fitting into all this. I’ll be tweeting and blogging as time allows, and you can follow me @arnoldjon, and the event directly using the #SIGNALconf hash.

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July Writing Roundup

I only had to travel to one event in July, but otherwise, I’ve never had a busier month fulfilling client work. Some of that will show up here in my July writing digest, and otherwise, you’ll have check my blog posts or get my newsletter - and I hope you do both!

Brave New World - Voice Summit 2019, July 29, BCStrategies

What’s Your Sense of Urgency for Cloud-Based Collaboration?, July 23, Toolbox.com

How Can IT Approach a Cloud-Based UC Migration?, July 23, Tech Target

Why Executive Engagement Matters for Collaboration, July 22, Toolbox.com

Jon Arnold - Voice and AI in the Enterprise, July 19, Voice Summit Blog

Standalone vs. Integrated Collaboration: 3 Factors, July 18, Tech Target

June Redux - Perspectives from 4 Events, July 9, No Jitter

Why Email Holds Back Collaboration, Part 1, July 8, Toolbox.com

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