BroadSoft Connections - My BCStrategies Thoughts on Being Better with Cisco

Sure was an interesting event last week at BroadSoft Connections. I managed to get a short post here on my blog with some photos before it was over, and followed that with a more reflective writeup wearing my BCStrategies hat.

That writeup was posted on our portal late Friday, and am just getting a chance to share it here now. Got a lot more to talk about from Connections, and that should surface soon, so stay tuned. Otherwise, I hope you find my thoughts to be relevant, and as always, feedback and sharing are welcome.

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TMC's Future of Work Expo - My Thoughts via Q&A, Part 2

Been meaning to get this out sooner, but I’ve been away at back-to-back conferences. It’s the busy season for events, but there’s more to come, including this one later in January. Along with Paula Bernier, I’ll be co-chairing the Future of Work Expo, and we have a great program in place now. A few more speakers will no doubt be added, but even in its current state, we’re hoping you’ll find enough reasons to join us.

To support that, Paula recently interviewed me on what I’m seeing in the workspace, especially around collaboration technologies, AI, and the impact of changing demographics. I shared some thoughts as well for what to expect in Ft. Lauderdale and what I’ll be doing there. There was a lot of ground to cover, and I posted earlier about Part 1 from our interview. Part 2 has been published now, and you can read it here. As always, your comments are welcome, and perhaps I’ll see you at the Expo!


My Next Webinar - with 8x8: How SMBs Can Leverage Cloud for Collaboration

Here’s my first shout-out for this webinar, happening on Tuesday, Dec. 4. It’s based on a white paper I just completed for 8x8, focused on educating SMBs about how the cloud can take them much further than just replacing premise-based telephony.

There are many stories to be told, and I’ve addressed a few of them here following some industry-based research. The white paper will be available for download soon from 8x8, but the webinar is free for all. More details are here, along with the registration form - I hope you can join us.


BroadSoft Connections - Day 1 Quick Take and Photos

As I usually do, here’s a quick first take post about a pretty important conference from some pretty important players. Day 1 of these events is usually a firehose of updates, and a lot of frantic note-taking, photo-taking, tweeting and running around. No time for reflection, but while it’s still happening, I like to get something out for readers to chew on. I’ll have one or two more thoughtful posts coming over the next few days, so watch for those.

While I’m still in the moment, here are some quick first impressions of BroadSoft Connections, followed by a few photos for the vibe here.

  • Cloud is definitely the story here - that was made clear from the very start, with the message being “how do you accelerate your move to the cloud?”. No surprise here, but for service providers selling either BroadSoft of Cisco to businesses, this is the end game. Yes, they will continue to support premise-based deployments and hybrid models, but that’s not where the growth is.

  • Speaking of “they”, things certainly started off being about BroadSoft, especially to mark their 20th anniversary - and that’s pretty cool - but as the day went on, it was more and more about Cisco. Again, no surprise, and that’s just how this is going to roll going forward.

  • Yes, it’s complicated. A lot of time spent by the speakers about how the integration is going, both for the businesses and offerings. The deeper the dives, the more intricate things become, and despite all the talk about wanting to simplify things for customers, this is going to take time. Hopefully not too long, as that could undermine some very good technology here.

  • We learned more about why Cisco bought BroadSoft, and part of it is validation for how important voice and calling still is for carriers. Yes, it’s all about data these days, but this is still core to their business - and identity - and that’s a big part of what BroadSoft brings to Cisco. Plus, it’s easy to overlook that voice - especially on a large scale - is harder to do than it looks - and that tends to get lost in all the nextgen buzz around messaging, video, mobility, etc.

  • All that said, as BroadSoft gets folded deeper into Cisco, they clearly do have a strong end-to-end cloud story for carriers. With all the focus on cloud and software, Cisco still sells plenty of hardware - even headphones now - and that makes it a complete solution to make life easier for IT, and more attractive for carriers to sell.

  • Finally, we were treated to a fun but thought-provoking keynote from Jason Dorsey. His company does a ton of research on demographics, and it was cool to get some glimpses of what defines all of us in the room - Gen Z, Millennials, Gen X and yes, us Boomers. Some great takeaways to help carriers understand how this impacts technology buying decisions, and I sure hope they were listening.

Enough for now - Day 2 is starting now. Check back in a few days for my longer analysis and takeaways for Connections. Time for some photos…

Below - BroadSoft…Cisco… BroadSoft - you get the idea - lots of messaging from both. We’re at the Diplomat Resort in Hollywood, FL. Sure is nice here - not a cloud in the sky, but inside, a very different story.

Below - Mike Tessler… Chuck Robbins… Scott Hoffpauir - back and forth, yet again. And, just to break up the pattern - keynoter Jason Dorsey - more about him later!

Collaboration - The Next Generation - My Latest with BCStrategies

The main contributions I make to BCStrategies are monthly thought leadership pieces, and participating on podcasts when the stars line up. While this content reflects our ongoing insights into the collaboration space, we also produce sponsored content from time to time. This particular post is part of a series sponsored by AT&T, and while it went through extensive review at their end, the focus has remained entirely vendor/carrier neutral.

Of course, your opinion is what realy matters, but I think you’ll agree, it’s a pretty arms-length overview of where collaboration is heading. I hope you find it a good read - here’s the link - and as always your feedback is welcome.

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