UCaaS continues to be a major trend in our space, but with low barriers to entry, it’s crowded. This makes it hard for buyers to make good choices, and just as hard for providers to really stand out. I’ve been doing some research recently - mostly on SMBs - focused on how cloud providers are going to market.
There are many angles to consider, and I’ve put my thoughts together for my latest No Jitter post. I’ve been a regular No Jitter contributor for some time, and here’s the link to the writeup, which is running now on their site.