Customer Care for the Digital Generation - Guest Post for Upstream Works

I've been exploring thought leadership themes with Toronto-based Upstream Works Software recently, and my first guest post has been published now on their blog portal. As I normally do with direct clients, my analysis isn't about their offerings; rather, my focus is on industry trends that impact their served market, which in this is case is cloud-based customer care.

Their site has a good repository of blog content and other resources, and it's worth reviewing to stay current in this space. Of course, I hope you'll give my post a read, and your feedback is welcome any time.