How SMBs Really Feel About UC - My New Paper

I've done work off and on for Metaswitch Networks for many years, and most recently, they engaged me to prepare a writeup to summarize findings from extensive market research recently done with SMBs about VoIP and UC. Having been a market research practitioner over 30 years, I have a good sense of how to interpret tons of data and distill it down to an essence that decision-makers can follow.

This writeup is quite short by design, but provides a good sense of the opportunity, especially for service providers looking to offer VoIP and/or UC to their SMB customers. Lots to consider, and if this speaks to your current situation, I encourage you to give it a read.

Today, Metaswitch formally announced the paper on their blog page, and you can also access a download link from their Resources page, which also provides other reports, papers, etc. worth checking out. Would love to hear your thoughts, and by all means, please share as you see fit.