One way we do this is to share our personal views, and I was recently interviewed by UCStrategies to tap into those views. The interview isn't very long, but it's a good snapshot of my current thinking about what's driving UC. As you likely know, I do a lot of writing, and every now and then it's always nice to be asked for your opinion instead of putting it out there in the hope that people are actually interested.
There's a fine line there where everyone's an expert online, and people will do anything for their 15 milliseconds of fleeting fame - as opposed to being schooled in knowing how to write for an audience. I'll save that thread for another time - for now, I invite you read the interview, and in the spirit of our community, I hope you share your thoughts back with us.