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That's the title of my latest Rethinking Communications column that runs in TMC's Internet Telephony Magazine. I write about video a fair bit, both for personal video and room-based scenarios. These are different branches of the video tree with distinct value propositions.
This time around, the focus is on personal video and the growing role it is poised to play with UC. You may not think personal video is business-ready, but a lot has changed both with endpoints and the various applications that support video.
My current article summarizes the current state of personal video, and my views are complemented by Simon Dudley, video evangelist for LifeSize. He's immersed in this space on a daily basis, and we both see lots of opportunity here not just for personal video as a standalone application, but also as a driver for UC.
You can link to the article here, which is running now in the magazine's digital edition. There's more to explore on this topic, and I've written a Part 2 follow on piece, which will run around this time next month.
J Arnold & Associates is an Independent Technology Research and Analyst, helping businesses understand the strategic value of communications technology as they adapt to the digital transformation of work
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