Actually, I wish every company would do surveys like this (especially if they hire me to do it!), as I think end users need to be better understood. Whether doing quantitative surveys like this, or qualitative research such as focus groups, there is no substitute for learning first-hand from end users. If you're not familiar with the virtues of market research, there's a primer about the basics on my website, and I'd be happy to tell you more any time.
Enough about me. Here's the pitch, along with a link to the survey and a chance to win a $200 Amazon gift card: