This is not what IT had in mind with UC, and in that regard the ability for end users to personalize their communciations experience cuts both ways. That's what I have explored in my current column in IT Telephony magazine. I'm particularly focused on how personalization can run counter to the spirit of collaboration, which really is at the heart of UC. This may not be the first thing that comes to mind when thinking about the power of personalization, but I think it speaks to how many people relate to technology, especially Millennials.
My latest Rethinking Communications column is running now in the digital edition of IT Telephony, and you can read it here. Agree or not? Let me know!