ITExpo Shout-Out #3 - Turning UC into Revenue

I don't mean to confuse you, as this message isn't meant for IT managers deploying UC - although that could be a worthwhile topic to explore - creatively. What I'm talking about here is for service providers - how they can leverage Unified Communications as a way to drive new revenues. This is pretty much a mobility story, where operators are struggling to keep up with our ever-changing wants - you can call them needs, but we've survived for thousands of years without these goodies - to satiate our smartphone and tablets obsessions. There's definitely money to be made here, and UC actually provides a lot of value to businesses trying to make sure their employees stay productive when out of the office.

That's the set-up, and for the rest, you'll have to join us next Thursday at 3:30 for our panel. I'm moderating, and will be joined by Chris Carabello of Metaswitch, Leslie Ferry of BroadSoft and Payam Maveddat of Taqua. These are all familiar faces for me, so it should be a lively session.

So, where and when? Almost forgot - Miami Beach - you ok with that? Of course, it's TMC's ITExpo, and this is the third session I'm moderating at the show, so I won't be hard to find. As with my earlier posts about my sessions, you can get all the details here - just scroll down to Thursday and you'll find us on the Service Provider Solutions track. See you there!