Most recently I've been writing about the role of innovation, and how IT can think differently about the needs of end users to encourage and accelerate adoption. End users don't think about UC as a solution, but they do use the applications on a daily basis. My view is that there are several ways take an innovative approach and get them thinking differently, not just about the value of UC, but also about how IT can be their best friend in helping them derive that value.
So, for a change, I'm doing a shout-out here to let you know I've been on this tangent for a while. My latest post is running now on their site, and it's about why outcomes are more important than processes for UC to have value. As a teaser, there's a nod there to Apple and a throwback reference to the early days of the PC. If you like my thinking, I hope you mine my older posts, leave a comment, and track what's coming next.