Last week, I attended the 4th UC Summit, and it was a solid event on all levels. I had a couple of posts about that during the summit - here and here, but haven't been able to reflect on the overall experience until now. In short, I see a lot of parallels between how the Rolling Stones created their own success, and the opportunity facing the channels now in the UC space. The Summit provided a lot of guidance about how they should do that, and I'm here to add some historical perspective from another field to show how it's possible to break the rules and still come out ahead.
If that piques your interest, then give my post a read - it's on the the UCStrategies portal now - and let me know if you want to get off or on my cloud.