Can you monetize video? Should you?

These are the pressing question I'm asking of the channel in my last post for UCStrategies. This is a series I'm writing in support of the upcoming UC Summit 2012, which I'll be attending May 6-9 in La Jolla, CA. Can't wait!

I have no doubt that video is a driving force for UC, but I'm not sure the channel can really monetize it. However, by effectively supporting/enabling video, the channel can position themselves for bigger things with a full-featured UC solutions. That's what I have in mind for my post, and it's running now on the UCStrategies portal. As always, comments are welcome.