Content for Service Providers - is this the answer?

The topic of content has been a big deal recently with service providers, and there are many angles to consider here. I just started exploring this, based largely on what's happening in Canada right now, and that's the focus of my latest Service Provider Views article on TMCnet.

I'm going to continue this thread over the next couple of articles, but am starting with the question around whether service providers should own their content or outsource it. Every situation is different, but it's a decision all service providers will need to make at some point. The article is running now, and you can read it here.