The Ericsson Experience Center Comes to Town

It's not quite the circus coming to town, but the Ericsson Experience Center isn't too far off when it comes to a very cool road show that only analysts and the media could love.

I was one of those analysts invited to attend the Toronto stop on their travelling roadshow today, and as vendor experiences go, this one was right up there. I've seen these types of roadshows before, and you really have to see it to appreciate how sophisticated the inside of a trailer can get.

It's a great way to showcase all the cool things Ericsson is doing with both wireless and wireline technologies. We started first with wireless, and got a look at some of the equipment they're using to support HSPA and LTE, both for in-home and backhaul. I'm not an expert in wireless infrastructure, but this has long been a strong suit for Ericsson. They made it clear that these technologies have utility in both emerging markets with little existing telecom infrastructure as well as urban markets that need higher speeds than what their wireline broadband connections can deliver.

On the wireline side, we saw some really neat demos of IPTV, some of which is in the market today, and some just in the lab. They did a nice job showing how well integrated video and wireless services can be. One example was demonstrating how live streaming video from a cell phone can be uploaded to television to report a robbery in progress. Citizen jouralism 2.0 at its best. Other examples included a more interactive experience for watching sports, and using all the multimedia tools while watching TV - voice, chat, email, ordering concert tickets, etc. If the IMS vision ever truly comes to fruition, it sure looks like we'll never, ever have to get up from the couch except to replace the batteries in the converter.

All told, it was a great way to get an up-close look at what Ericsson is doing. Since most of this happens under the hood, I can't think of a better way to understand and experience all the technology they bring to enable these cool services. Am sure glad they came to town, and even gladder they invited me.

Ericsson Canada CEO/President Mark Henderson





Amit Kaminer of Seaboard Group - thanks for modelling this to scale! He was at Avaya this week too, so we've seen a lot of each other the past few days.


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