This was quite the experience in quite the setting. However, it was a great way to demonstrate a variety of applications, utilizing combinations of broadband, mobility and video. So, for example, you may be using mobile-to-mobile video calling today with the likes of AT&T or Rogers, but they were also able to show some things you're not likely getting today from your carrier. Let's go see.
Welcome to the Nokia Siemens mobile experience (photos courtesy of my Nokia N95 - which they were very happy to see)....
Has the inside of a tractor trailer ever looked so good? Looks like something out of a James Bond movie.
Video calling, mobile-to-mobile - nothing new there...
Mobile-to-PC video calling - that's getting more interesting...
Let's move on to IPTV. This is on a Sony HD screen, and notice how the home page fills out the whole TV screen, as well as the high quality resolution. This particular site is called dotdaily, and it's a customized home page, where the viewer selects the content and news feeds of interest.
Now we move from the big screen to a small screen. Here is live, streaming TV - CNN in fact - running on a Nokia N95 - of course.
And now something even more interesting. How about accessing content stored on your PVR/DVR on your mobile phone? Or control the settings to remotely set up a recording session? Literally, a mobile, remote control. That's pretty neat. The service isn't launched yet, but it's coming. Hence the deliberately murky picture to protect the innocent.
Finally, a quick word about the magic bus itself. This is the first time I've ever had a briefing in a parking lot! While it may sound suspicious, this is one well-equipped rig.
Note the satellite dish mounted on top of the cab in the first picture. The front end of the inside of the trailer was hidden behind a curtain, but I got to see it briefly. Basically, there's enough equipment there to simulate a Central Office environment, which provides a realistic, real time setting to demonstrate all these services.
Note how both sides of the trailer slide out from the middle like wings to create all the space you see inside. Not quite Transformers, but pretty impressive.
Technorati tags: Nokia Siemens, Jon Arnold, Personeta, IMS