I'm not Facebooking - but will be quite soon (getting too many invitations not to be doing this)- so I'm pretty oblivious to all the buzz around this. Facebook for business is THE craze right now, and in our world, I think Jeff Pulver has been a big driver of this. Once he made this his de facto social networking tool in favor of LinkedIn (which I still use and like), well, everyone gets on that train pretty fast.
Anyhow, I can't really comment on Iotum's application since I'm not on Facebook, but I certainly get it. Totally makes sense, and I think they're smart to jump on this and become the conferencing app for Facebook. I know Iotum has been working very hard lately to point their business in this direction, and anyone following my blog will know they've been courting success for a long time. Conferencing is very much a hi volume/low margin business, but hey, everyone except me seems to be doing Facebook, so the volume is there. Iotum is very much a "2.0" company, and Facebook is a 2.0 tool - but voice conferencing is still pretty 1.0. I sure am rooting for Iotum on this one, and I have no doubt they'll find ways to make this a 2.0 experience, and along with it, hopefully some good margins.
If you're on Facebook, you really should give this a try - you can try it out yourself now for free - just go to Iotum's site, and you're on your way.
Technorati tags: Iotum, Jon Arnold, Facebook