VoIP - Now a 4 Letter Word?

Catherine McLean of the Globe & Mail wrote a nice piece today about the subtle nature of using the term "VoIP" when marketing broadband voice. She was nice enough to quote me, and we could certainly explore this topic further.

Here in Canada, Vonage is really the only one using the term in a direct way. Up here, their slogan is "VoIP with Vonage" - can't get much more direct than that.

Most of the other providers make no reference to "VoIP" or make very little. Even Vonage in the U.S. stays away from the term - they're simply the "broadband phone company".

I'm a marketing guy, and find this stuff fascinating. I welcome others to share their take on this issue - has VoIP become a 4 letter word???

Ping me here, or email me direct - jon@jarnoldassociates.com